Start with the real job
Define what the project needs to do before choosing tools, formats, or features.
A place to make the work.
DeployLab makes its own products, publishes its own studies, and takes on collaborations that fit the practice.
Working principles
How the work gets made.
The process changes with the medium. These standards stay put.
Make a working version
Put an early version in front of the right people. Use what happens next to guide the build.
Keep the structure clear
Good files, useful names, direct ownership, and readable documentation make creative work easier to maintain.
Finish with care
Check the details that affect how the work feels, loads, plays, reads, and lasts.
Two kinds of work
Original and collaborative.
Original projects give DeployLab room to test ideas and build a body of work. Collaborations bring the same practice to a useful outside brief.
See the project index